Xiaomi to launch third smartphone brand this month: Report

Xiaomi to launch third smartphone brand this month: Report
NEW DELHI: Chinese smartphone maker Xiaomi is reportedly planning to launch a new sub-brand later this month. The upcoming sub-brand is said to focus on the offline retail market. It will compete against other Chinese smartphone brands. After Mi and Redmi (which cater to the online segment), this would be Xiaomi’s third sub-brand.
According to a report by Chinese news website MyDrivers, the new brand is likely to against Oppo and Vivo, both of which are subsidiaries of BBK Electronics.
Along with this, an image of a new Xiaomi smartphone, which is expected to be launched under the third sub-brand, has leaked online. The image highlights the smartphone as having a dual-camera setup at the back. There are also antenna lines, highlighting similarities with the Oppo R11 Plus and the OnePlus 5. The handset is expected to launch later this month, along with the sub-brand.
Earlier today, Xiaomi sent out media invites for the launch of a new smartphone in India. The company has sent out media invites for a launch event scheduled for July 18, where it is likely to unveil the Mi Max 2. The invite reads, “Big is back. Last year we made ripples with this new category and now it’s back.”

The company, earlier in May 2017, launched the Mi Max 2 phablet in China. Successor to last year’s Mi Max, the device has a metal unibody design and a rear-mounted fingerprint sensor. The phablet comes with USB Type-C port for charging and data transfers. It has rounded edges and antenna bands that run along the bottom and top. A 3.5mm audio jack and speaker are placed at the bottom.

The Mi Max 2 has a 6.44-inch Full display of 1080×1920 pixels resolution. It comes with Android 7.0 Nougat OS, topped with the company’s MIUI 8 skin layer. Xiaomi Mi Max 2 is powered by a Qualcomm Snapdragon 625 SoC, paired with 4GB of RAM.

Source by gadgetsnow…